FOUR STEPS TO BRAND YOU! 

People seeking a PR pro are looking to get famous by gaining media exposure for a new product, service, book, movie, or record that is coming out; or to get them out of a mess that could possibly hurt the sales of their new product, service, book, movie or record.  But if you are looking to change things up a bit, all you need to do is build a stronger personal brand. 

At a loss on where to start?  These four simple steps can help you start building a more authentic and powerful personal brand.  

1. DO YOU!  

Whatever you believe makes you great, then do it.  Try not to let other's opinions or limitations be placed on your dreams.  At the end, the world has already seen a Oprah, but we are just waiting to see the best you! 

2. KNOW YOUR WORTH!

Of course with any negotiations, there is give and take.  However, do not take a deal that does not work for you.  Whether you are choosing a husband or wife, buying a house or reviewing a job offer, negotiate from a point of strength not weakness.  Know what you deliver and the value it commands.  Don't be afraid to walk away.  Trust that the next deal with work in your favor.    

3. LOOK TO THRIVE NOT JUST SURVIVE! 

Look for opportunities, adventures, and even relationships that let your passion and creativity shine.  Try not to go into situations where you are looking to just survive.  Surviving limits you to a self-created box.  Look to jump in, add value, show what you are made of! 

4. LEARN TO SPEAK TRUTH TO POWER

Whether you are talking to Matt Lauer or an employer, demonstrating the courage and conviction to stand up for your ideas or opinions will make you a stronger and more professional person.  Whatever the outcome, you will feel empowered when you speak truth and voice your opinion. 

Building a personal brand is more than freshly whitened teeth, a new outfit and hot hair.  When I counsel clients, I share with them that building or re-building a personal brand take work.  That work takes place from the inside out!  Can't dress up a skunk and pretend it doesn't stink.  Under all those nice things, it's still a skunk! 

Holla!

The Art of Meditation

As a good PR pro, I sometimes need to stop, think and relax.  Today, I took a class at Style Central, here in Hyde Park, on the art of meditation.  It was a small class and it was free!  So now I can meditate.  As I create my sanctuary, below are my three element that create positive energy flowing and get my creative juices bubbling.  

1. A glass of Chardonnay 

2. The latest US Magazine  

3. Aromatherapy Intervention Candles

Of course, the instructor recommended: 

1. Silence

2. Stillness

3. Intention

I say, six in one hand, half a dozen in the other! 

I love the "Right Brain" candle.  It was light and airy, yet I felt it's presence.   All I needed to do was "light and let my inner child enjoy. Or have my inner child light and we enjoy together." After the Chardonnay, my inner child needed a nap! 

I feel the muse visiting.  My next product launch will be something innovative and exciting, nothing the world has ever seen.  Do you think I can expense the candles as office supplies or resources?  

Holla!

Yes I was on Oprah!

And yes, I really spend $30 on food.  And today, a very nice woman said I look familiar, then she remembered (after I hinted--o.k. told her) that I was recently on Oprah.  And she confirmed (yes, she did) that she saw the show, more importantly, my segment.  Nonetheless, it is official my fifteen minutes have turned into true fame.  I am a celebrity now!  As a good PR pro, I am sharing my "good news" with as many friends and frenemies as possible.  Perhaps, I too will get a photo shoot in Vanity Fair like our precious, little Miley!  Can someone feed that child?  Was I the only one looking at her ribs through her back?  Miley repeat after me, eating food.. good, semi-nude pictures at 15... bad!